Initiatives (11)
| Initiative | Confidence | Impact | Effort | Notes | Actions |
|---|---|---|---|---|---|
| Positioning | 5 | 5 | 5 | Foundation for all marketing communications and product strategy | |
| Messaging | 5 | 5 | 5 | Core narrative and value propositions | |
| Market segmentation and targeting | 5 | 5 | 5 | Identifying and prioritizing target markets | |
| Product launches | 5 | 5 | 5 | Planning and executing product launches | |
| Ongoing product promotion | 5 | 5 | 5 | Regular marketing activities and campaigns | |
| Analyst relations | 5 | 5 | 5 | Engaging with industry analysts | |
| Competitive intelligence | 5 | 5 | 5 | Monitoring and analyzing competitor activities | |
| Customer and market research | 5 | 5 | 5 | Understanding customer needs and market trends | |
| Customer marketing and advocacy | 5 | 5 | 5 | Building and leveraging customer relationships | |
| Sales enablement training | 5 | 5 | 5 | Equipping sales team with knowledge and tools | |
| Collateral creation | 5 | 5 | 5 | Developing marketing materials and assets |